/* SEGMENT HERO */
.seg-hero{padding:56px 0 68px;background:var(--paper);position:relative;overflow:hidden}
@media(min-width:960px){.seg-hero{padding:88px 0 80px}}
.seg-hero .wrap{display:grid;grid-template-columns:1fr;gap:36px;align-items:center;position:relative;z-index:1}
@media(min-width:960px){.seg-hero .wrap{grid-template-columns:1.2fr 1fr;gap:60px}}
.seg-crumb{font-family:var(--fm);font-size:.7rem;font-weight:500;letter-spacing:.06em;color:var(--mut);margin-bottom:18px}
.seg-crumb a{color:var(--mut);border-bottom:1px solid transparent;padding-bottom:1px}
.seg-crumb a:hover{color:var(--ink);border-color:var(--ink)}
.seg-crumb b{color:var(--ink);font-weight:600}
.seg-eyebrow{display:inline-flex;align-items:center;gap:8px;background:var(--white);border:1px solid var(--line);border-radius:99px;padding:7px 14px 7px 8px;box-shadow:var(--sh-hair);margin-bottom:22px}
.seg-eyebrow-ic{width:24px;height:24px;border-radius:50%;color:#fff;display:grid;place-items:center;font-size:.82rem}
.seg-eyebrow b{font-family:var(--fd);font-weight:700;font-size:.8rem;color:var(--ink);letter-spacing:-.005em}
.seg-hero h1{font-size:clamp(2.2rem,5vw,3.6rem);color:var(--ink);margin-bottom:20px;line-height:1.1;letter-spacing:-.03em}
.seg-hero h1 em{font-style:normal;color:var(--brand);position:relative;display:inline-block}
.seg-hero h1 em::after{content:"";position:absolute;left:0;right:0;bottom:.06em;height:.14em;background:var(--brand);opacity:.18;border-radius:2px;z-index:-1}
.seg-hero .seg-lead{font-size:clamp(1rem,1.7vw,1.15rem);color:var(--body);max-width:540px;line-height:1.55;margin-bottom:32px;font-weight:400}
.seg-cta{display:flex;gap:10px;flex-wrap:wrap;margin-bottom:32px}
.seg-stats{display:grid;grid-template-columns:repeat(2,1fr);gap:22px 32px;padding-top:26px;border-top:1px solid var(--line)}
@media(min-width:640px){.seg-stats{grid-template-columns:repeat(4,1fr)}}
.seg-stat b{font-family:var(--fd);font-weight:800;font-size:1.4rem;color:var(--ink);letter-spacing:-.02em;line-height:1;display:block;margin-bottom:5px}
.seg-stat span{font-family:var(--fm);font-size:.58rem;color:var(--mut);letter-spacing:.1em;text-transform:uppercase;font-weight:500;display:block}

/* Right side — retainer card in hero */
.seg-hero-r{background:var(--white);border:1px solid var(--line);border-radius:18px;box-shadow:var(--sh-hero);padding:32px 30px;position:relative;overflow:hidden}
.seg-hero-r::before{content:"";position:absolute;top:0;right:0;width:150px;height:150px;background:radial-gradient(circle,rgba(216,45,42,.06),transparent 70%);pointer-events:none}
.seg-rcard-tag{font-family:var(--fm);font-size:.6rem;font-weight:700;letter-spacing:.14em;color:var(--brand);text-transform:uppercase;margin-bottom:10px}
.seg-rcard-tag::before{content:"● ";color:var(--green);animation:pulse 2s ease-in-out infinite}
@keyframes pulse{0%,100%{opacity:1}50%{opacity:.4}}
.seg-rcard h3{font-family:var(--fd);font-weight:800;font-size:1.6rem;color:var(--ink);letter-spacing:-.02em;line-height:1.15;margin-bottom:10px}
.seg-rcard .seg-rprice{font-family:var(--fd);font-weight:800;font-size:2.6rem;color:var(--brand);letter-spacing:-.03em;line-height:1;margin-bottom:14px;display:flex;align-items:baseline;gap:6px}
.seg-rcard .seg-rprice small{font-size:.86rem;font-weight:600;color:var(--mut);letter-spacing:.02em}
.seg-rcard p{font-size:.9rem;color:var(--mut);line-height:1.55;margin-bottom:22px;padding-bottom:22px;border-bottom:1px solid var(--line)}
.seg-rcard-includes{list-style:none;display:grid;gap:9px;margin-bottom:24px}
.seg-rcard-includes li{display:flex;gap:9px;font-size:.86rem;color:var(--body);line-height:1.5}
.seg-rcard-includes li i{color:var(--green);font-size:1rem;flex-shrink:0;margin-top:1px}
.seg-rcard .btn{width:100%}

/* SEGMENT BUNDLE — 5-category service grid */
.bundle{display:grid;grid-template-columns:1fr;gap:14px}
@media(min-width:640px){.bundle{grid-template-columns:1fr 1fr}}
@media(min-width:1000px){.bundle{grid-template-columns:repeat(4,1fr)}}
.bcol{background:var(--white);border:1px solid var(--line);border-radius:14px;padding:24px 22px;display:flex;flex-direction:column;gap:14px}
.bcol-hd{display:flex;align-items:center;gap:10px;padding-bottom:12px;border-bottom:1px solid var(--line);margin-bottom:2px}
.bcol-hd-ic{width:32px;height:32px;border-radius:8px;background:var(--paper2);color:var(--ink);display:grid;place-items:center;font-size:.94rem;flex-shrink:0}
.bcol-hd b{font-family:var(--fd);font-weight:800;font-size:.94rem;color:var(--ink);letter-spacing:-.01em;text-transform:uppercase;line-height:1}
.bcol-hd small{font-family:var(--fm);font-size:.58rem;font-weight:500;letter-spacing:.1em;color:var(--mut);display:block;margin-top:3px}
.bcol ul{list-style:none;display:grid;gap:2px;flex:1}
.bcol li a{display:flex;justify-content:space-between;align-items:center;gap:10px;padding:9px 10px;border-radius:6px;transition:.15s;font-size:.86rem;color:var(--ink);font-family:var(--fd);font-weight:500;text-decoration:none;line-height:1.3;margin:0 -10px}
.bcol li a:hover{background:var(--paper);color:var(--brand)}
.bcol li a span{color:var(--mut);font-family:var(--fm);font-size:.72rem;font-weight:500;letter-spacing:-.01em;white-space:nowrap;flex-shrink:0}
.bcol li a:hover span{color:var(--brand)}

/* Case block on segment page */
.seg-case{background:var(--ink);color:#fff;border-radius:20px;padding:52px 44px;position:relative;overflow:hidden}
@media(max-width:640px){.seg-case{padding:36px 28px}}
.seg-case::before{content:"";position:absolute;top:-40%;right:-10%;width:60%;height:180%;background:radial-gradient(ellipse at center,rgba(216,45,42,.18),transparent 60%);pointer-events:none}
.seg-case>*{position:relative}
.seg-case-tag{font-family:var(--fm);font-size:.62rem;font-weight:700;letter-spacing:.14em;color:var(--accent);text-transform:uppercase;margin-bottom:20px}
.seg-case-grid{display:grid;grid-template-columns:1fr;gap:32px;align-items:center}
@media(min-width:900px){.seg-case-grid{grid-template-columns:1fr 1.6fr;gap:56px}}
.seg-case-metric{font-family:var(--fd);font-weight:800;font-size:4.2rem;color:#fff;letter-spacing:-.04em;line-height:.95}
.seg-case-metric small{display:block;font-family:var(--fd);font-weight:600;font-size:.94rem;color:var(--accent);letter-spacing:-.005em;margin-top:12px;line-height:1.35}
.seg-case blockquote{font-family:var(--fd);font-size:1.24rem;font-weight:500;color:#fff;line-height:1.4;letter-spacing:-.015em;margin-bottom:24px;font-style:normal}
.seg-case blockquote::before{content:"\201C";color:var(--brand);opacity:.5;font-family:Georgia,serif;font-size:2.2rem;line-height:0;margin-right:2px;vertical-align:-.2em}
.seg-case-cite{display:flex;align-items:center;gap:12px;padding-top:20px;border-top:1px solid rgba(255,255,255,.12)}
.seg-case-cite .avi{width:40px;height:40px;border-radius:50%;background:linear-gradient(135deg,var(--brand),var(--brand2));color:#fff;display:grid;place-items:center;font-family:var(--fd);font-weight:700;font-size:.9rem;flex-shrink:0}
.seg-case-cite b{font-family:var(--fd);font-weight:700;font-size:.96rem;color:#fff;display:block;line-height:1.2}
.seg-case-cite span{font-family:var(--fm);font-size:.7rem;font-weight:500;color:#A69A85;letter-spacing:.06em;text-transform:uppercase;display:block;margin-top:3px}